Glossary · Fundraising

Pitch Deck

A pitch deck is a concise slide document (usually 10–15 slides) used to raise capital from investors.

Quick definition

A pitch deck is a concise slide document (usually 10–15 slides) used to raise capital from investors.

Definition

The canonical pitch deck structure was popularised by Sequoia and covers: company purpose, problem, solution, why now, market size, competition, product, business model, team, financials, and ask. A great deck answers the question 'why is this a fund-returner?' in every slide.

Worked example

Airbnb's 2008 seed deck was 10 slides — Problem, Solution, Market Validation, Market Size, Product, Business Model, Market Adoption, Competition, Competitive Advantages, Team.

Common mistakes

  • Front-loading product screenshots and burying market size.
  • Using 'no competitors' — every investor reads this as 'no market'.
  • Financial hockey sticks without a defensible bottom-up model.

Frequently asked questions

10–15 slides for a first meeting. Guy Kawasaki's 10/20/30 rule (10 slides, 20 minutes, 30-point font) is a good default.

Related resources

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Put this into practice

Run a full validation and see this metric in your report.

Start free — StartupDeckAI computes market sizing, unit economics, and validation scoring in under 60 seconds.