Glossary · Product
Minimum Viable Product (MVP)
An MVP is the smallest product that lets you learn the most about customers with the least effort.
An MVP is the smallest product that lets you learn the most about customers with the least effort.
Definition
Worked example
Airbnb's MVP was a single page listing three air mattresses in the founders' apartment during a design conference. Zappos' MVP was a website where Nick Swinmurn manually bought and shipped shoes from local stores after each order.
Common mistakes
- — Building 'MVP as small v1' — shipping a scaled-down product with the same architecture as the full vision.
- — Adding features to make the MVP 'good enough' — this defeats the purpose of speed to learning.
- — Skipping the learning step: no customer interviews, no feedback loop, no hypothesis tracked.
Frequently asked questions
Related resources
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